Globalizing Asian Religions
Management and Marketing
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global
context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.
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Redacteuren
Wendy Smith
Dr Wendy Smith, formerly Senior Lecturer in management and Japanese studies at Monash University, is an anthropologist in the fields of management, religion and Asian studies.
Hirochika Nakamaki
Dr Hirochika Nakamaki, Director-General of the Suita City Museum, Professor Emeritus, National Museum of Ethnology, Japan, and President of the Senri Foundation, is an anthropologist of Japanese religions, Japanese management and calendar studies.
Louella Matsunaga
Dr Louella Matsunaga, Senior Lecturer in the Anthropology of Japan, Oxford Brookes University, researches gender in Japanese companies, branding, and Japanese religions outside Japan.
Tamasin Ramsay
Dr Tamasin Ramsay is an applied anthropologist with special expertise in the Brahma Kumaris, a former NGO Representative to the United Nations (New York) for the Brahma Kumaris, and an activist and researcher in the animal liberation movement.
- Titel
- Globalizing Asian Religions
- Subtitel
- Management and Marketing
- Redacteuren
- Wendy Smith
- Hirochika Nakamaki
- Louella Matsunaga
- Tamasin Ramsay
- Prijs
- € 140,99
- ISBN
- 9789048531097
- Uitvoering
- eBook PDF (Adobe DRM)
- Aantal pagina's
- 380
- Publicatiedatum
- 14 - 03 - 2019
- Afmetingen
- 15.6 x 23.4 cm
- Serie
- Global Asia
- Discipline
- Aziëstudies
- Flyer
- Download flyer
- Voorbeeld
- Download introductie en inhoudsopgave
- Ook beschikbaar als
- Hardback - € 141,00
Recensies
"Globalizing Asian Religions offers readers a wealth of information, especially if they are interested in its soft focus on new religious movements and Japanese traditions. Most of the chapters provide meticulous descriptions of the movements they are analyzing and offer substantial background information for readers who might be less familiar with each movement. This makes the book quite accessible and very teachable. It also raises questions about religious middle management that could make it a good starting point for additional research."
- Daniel Heifetz, University of Pittsburgh, Nova Religio 25, no. 3 (2022)
"This is a very important and timely contribution to the study of Japanese religions in a global setting, with a well-researched and solid introduction and a rich variety of case studies, which I would warmly recommend to both graduate students and specialists in the field."
- Ugo Dessì, Religious Studies Review, Vol. 46 (2020)
- Daniel Heifetz, University of Pittsburgh, Nova Religio 25, no. 3 (2022)
"This is a very important and timely contribution to the study of Japanese religions in a global setting, with a well-researched and solid introduction and a rich variety of case studies, which I would warmly recommend to both graduate students and specialists in the field."
- Ugo Dessì, Religious Studies Review, Vol. 46 (2020)