De lange adem van Stalin
Coen Hilbrink
- Titel
- Advertising and the Transformation of Screen Cultures
- ISBN
- 9789048541560
- Uitvoering
- eBook PDF
- Aantal pagina's
- 338
- Publicatiedatum
- 01 - 07 - 2021
- Afmetingen
- 15.6 x 23.4 cm
- Open access
- Download op open access platform
- Discipline
- Film, Media, and Communication
- Flyer
- Download flyer
- Ook beschikbaar als
- Paperback - € 78,95
Recensies
"Advertising and the Transformation of Screen Cultures is a project that on top of its inspiring close-readings helps rethink many aspects of advertisement but also of screen culture in general. More precisely, it stresses the mutual relationships of advertisement, screen, and culture."
- Jan Baetens, Leonardo Reviews, November 2021
"With Advertising and the Transformation of Screen Cultures, Florin, Vonderau, and Zimmermann have crafted an expansive, groundbreaking study of advertising's industrial practices and cultural forms. Covering a range of national contexts, media objects, and historical moments, the book’s authors provide an exciting window into the dynamic relationship between advertising and moving images."
- Alisa Perren, University of Texas
"Remarkably ambitious in its scope, theoretically sophisticated, and always grounded in richly detailed original research that ranges from early cinema to YouTube, Advertising and the Transformation of Screen Cultures is an invaluable contribution to the history of screen advertising and media studies more generally."
- Gregory A. Waller, Indiana University
"Advertising and the Transformation of Screen Cultures is a welcome further contribution to this new generation of advertising studies [...] In their excellent introduction, the authors expressly discuss the ways in which they delineate their fields of study. [...] This fluid yet focused approach to analysis is then applied across a fascinating range of examples of screen advertising [...]"
- Stephanie Rains, Alphaville, No. 23, 2022
- Jan Baetens, Leonardo Reviews, November 2021
"With Advertising and the Transformation of Screen Cultures, Florin, Vonderau, and Zimmermann have crafted an expansive, groundbreaking study of advertising's industrial practices and cultural forms. Covering a range of national contexts, media objects, and historical moments, the book’s authors provide an exciting window into the dynamic relationship between advertising and moving images."
- Alisa Perren, University of Texas
"Remarkably ambitious in its scope, theoretically sophisticated, and always grounded in richly detailed original research that ranges from early cinema to YouTube, Advertising and the Transformation of Screen Cultures is an invaluable contribution to the history of screen advertising and media studies more generally."
- Gregory A. Waller, Indiana University
"Advertising and the Transformation of Screen Cultures is a welcome further contribution to this new generation of advertising studies [...] In their excellent introduction, the authors expressly discuss the ways in which they delineate their fields of study. [...] This fluid yet focused approach to analysis is then applied across a fascinating range of examples of screen advertising [...]"
- Stephanie Rains, Alphaville, No. 23, 2022
Advertising and the Transformation of Screen Cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
Auteurs
Bo Florin
Bo Florin is universitair docent film studies aan de Universiteit van Stockholm.
Patrick Vonderau
Patrick Vonderau is Professor of Media and Communication Studies at the University of Halle, Germany.
Yvonne Zimmermann
Yvonne Zimmermann is Professor of Media Studies at Philipps-University Marburg. Recent books include the co-authored Advertising and the Transformation of Screen Cultures>/cite> (AUP 2021) and the co-edited Films That Work Harder: The Global Circulations of Industrial Cinema (AUP 2023). She is the editor of a special issue on Asta Nielsen, the film star system and the introduction of the long feature film in Early Popular Visual Culture (2021).
